UTOPIA HELPS SMALLER VENUES OFFER BIG-VENUE LOYALTY
– Media Release –
UTOPIA Gaming Systems today launched UTOPIA Loyalty, the industry’s newest loyalty system.
Specifically designed for small to medium sized venues, this new loyalty system provides all the features of other more complex systems but at a fraction of the cost.
“It was important that we delivered a loyalty system that was feature-rich but still maintained the simplicity and ease of use that Global is known for,” said Alan Townsend, General Manager UTOPIA. “To make sure we had the right solution, we spent a lot of time talking to our customers to find out what they needed most in a loyalty system.”
The key elements that UTOPIA’s research uncovered was that the perfect loyalty system for small to medium sized venues should-
- Be easy for staff and customers to understand and use.
- Integrate seamlessly with all gaming and POS systems.
- Include in-depth analytic reporting to help tailor promotions according to customer activity.
- Be suitable in a single venue or across a group.
- Be affordable yet effective for smaller venues.
“The launch of UTOPIA Loyalty is another major milestone for UTOPIA Gaming Systems, as we continue to expand our system to include exciting new functionalities,” added Alan. “Our Global Gaming System is already one of the most widely used systems in Australia, and we believe UTOPIA Loyalty will only increase its popularity.”
For more information please contact the UTOPIA team on 1800 200 201.
– End –
Date issued: 23 July 2021
For more information: Gina Skinner, Marketing & Industry Relationship Manager, Mb: 0438 066 712
